One strategy that must be explored is greater consumer participation in the selection process of goods and services. For the global citizen to realize her full purchasing power, pertinent information must be available. There is a participant search function gives the public access to a database of organizations from around the globe, and information about their participation status.
The data is good, but the interface is clumsy - the search parameter selection is time consuming, and the participant search page itself is deeply buried among other websites. The average consumer has no idea it exists - this is a wasted resource.
Creating a palatable interface for this data will put greater power of selection into the hands of the consumer. This will enable the consumer to 'vote with her wallet', based on her own ethical standard. Markets have seen the increased demand for organic goods, and responded to the push for "green" transportation and safer cleaning product. When the consumer has a choice, it is often made with consideration for personal ethics and principles.
Another operationalization of this concept can take the form of a bar-code scan system that links the consumer to a rating site for participating organizations. A smartphone application barcode reader is the most effective way to link to the world's consumers - organizational status information can be easy to access, and easy to understand - providing the consumer the information she needs to make a more informed decision. It will encourage the consumer to ask herself, is this company or website, based out of Argentina, China, India, Jordan, Malaysia or Thailand, certified Socially Responsible? Software currently exists that maps publicly funded data and graphs in a way that is palatable to the global public. Creating a search feature for this data is the next step.